Civilization gives the barbarian or tribal man an eye for an ear and is now at odds with the electronic world. The modern physicist is at home with oriental field theory. The new electronic interdependence recreates the world in the image of a global village. Literacy affects the physiology as well as the psychic life of the African. Why nonliterate societies cannot see films or photos without much training. African audiences cannot accept our passive consumer role in the presence of film.